As a Registered Dietitian, you might assume my food choices are immune to social media, marketing, and the latest food trends — but that’s simply not true. I’m human first, dietitian second. And yes, I love food trends just like everyone else.
I’m currently a PhD student in Integrative and Functional Nutrition, and right now I’m taking a course on the Psychobiology of Eating. This course explores why we eat the way we do — not just nutritionally, but from psychological, biological, and behavioral perspectives. I already know this is a class I’ll be learning so much from, and I want to bring you along for the journey and share what I’m learning along the way.
One of the biggest themes we’re discussing is how external cues, especially media and marketing, influence our food choices. Social media plays a powerful role in shaping what we see as “healthy.” Influencers promote foods and beverages in ways that feel trustworthy and relatable, making products seem beneficial — even when they’re energy-dense, high in sodium, or loaded with added sugars. Over time, this type of exposure can normalize frequent consumption of nutrient-poor foods and subtly shape eating habits.
Another concept I’ve been thinking a lot about is the “halo effect.” Foods labeled as organic, plant-based, or sustainable often feel healthier simply because of how they’re marketed. I notice this in my own grocery shopping. A product may look like a better choice at first glance, but once I read the nutrition label, I often realize it’s much saltier or sweeter than expected.
Trader Joe’s is a perfect example. I love it — truly. I try the trendy items. And more often than not, I think, wow, this is way saltier or sweeter than I need. But that’s okay. I don’t believe in perfection, even as a dietitian.
What I do believe in is balance and awareness. You don’t need to buy every food trend to eat well. You can enjoy a trendy product occasionally, in moderation, while still building meals around whole, nourishing foods most of the time. Nutrition isn’t about restriction — it’s about making informed choices that support both your health and your enjoyment of food.
My goal is to help you feel empowered, not overwhelmed. You can enjoy food trends, question marketing, read labels with confidence, and still eat mindfully. We’re all learning — and I’m excited to share what I’m learning with you along the way.
Mindful Eats By Melissa 